The Public Relations Manager will plan, manage and implement a fully integrated Public Relations (PR) programmes for Emirates Group companies by partnering with other specialist teams within the Corporate Communications, Marketing and Brand department to meet business objectives and goals through the delivery of innovative, efficient and cost effective PR solutions.
The two main focus areas of this role is to protect and enhance the reputation of the company; and to support integrated spaneting communications activity through: creative story generation and distribution, as well as proactive and reactive engagement with media, influencers, content creators, and other external organizations as needed.

In this role you will:

• Plan, manage, and implement a proactive PR strategy that reinforces corporate messages, protects the company reputation and helps achieve key business objectives. This will involve creating a formal corporate reputation management program as part of global framework for regional areas.
• Respond to and relay corporate messaging to media and external organizations in a timely manner. This will involve writing of effective news releases and organising editorial and influencer coverage to ensure information about the new developments and achievements of Emirates Group receive good coverage in the targeted media worldwide.
• Manage an ongoing speakers bureau programme for relevant executives and ensure that social media is effectively utilized and reflected in regional PR plans and campaigns.
• Develop, influence and maintain relationships with key media, influencers, content creators, analysts, and other industry stakeholders to ensure key messages are delivered as designed and planned. Prepare and manage media familiarization visits, presenting a quality international airline and company so that resulting news and content features will reflect this experience and maximise return on investment.
• Ensure PR results are planned, researched and measured through scheduled reporting to the line manager and other relevant stakeholders. Develop and compile PR research intelligence for the assigned region or business unit - including trend indexes, ensure this is updated regularly. Includes benchspaning best practice and ensuring that these are incorporated into the practices, policies and approaches for the team.
• Manage assignments within scope/time/quality and cost, ensuring speed to spanet and effective integration with marcomms plans. Work collaboratively with all other Corporate Communications, Marketing and Brand department functions to achieve this.
• Manage contractual relationships (by monitoring and evaluating performance, providing feedback) with PR agencies and other suppliers; cultivate relationships with business units and key stakeholders.
• Develop and maintain the regional or business unit-specific crisis communications plan in collaboration with the corporate crisis response team, ensuring that the local plans and staff training are kept up-to-date.
• Provide advocacy and education about PR and best practice within the integrated account teams, to ensure consistency and alignment to the overall corporate communications strategy.
• Manage and coach direct reports, guiding them to improved performance through continuous training and development. To deal with staff issues as they arise offering solutions and support. To ensure that staff undertakes training as identified in their personal and professional development plans.

To be considered for this role, you must meet the below requirements:

• Degree or Honours in Public Relations, Communications, Journalism, or related field (12+3 or equivalent).
• 8+ years Experience in Marketing & Media Communications or Public Relations.
• Relevant communications experience in an international PR agency or in an in-house communications capacity.

In addition to strong experience in creating media materials and managing media/influencer relations, the job holder should possess a good working knowledge of social media and how it can be utilised as part of PR strategies, as well as a general understanding of how PR can effectively contribute to the broad spaneting communications mix.

• 5-8 years of experience in public relations or corporate communications, preferably within a global or high-growth organization.
• Proven track record of securing impactful media coverage and managing high-profile communications.
• Exceptional writing and storytelling skills, with an eye for strategic messaging and narrative development.
• Confident in managing complex stakeholder relationships, both internal and external.
• Comfortable working in a fast-paced, matrixed environment with shifting priorities and global considerations.
• Experience managing and coordinating with PR agencies across multiple spanets is highly desirable.

Join us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also has an excellent leave and healthcare package. That’s on top of transport benefits, life insurance and more. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers